How Google's Embrace of AI Jeopardizes Reliable Search

By Marc Hijink (translated from NRC's Achter De Schermen with permission)

Jun 03, 2024

∙ Paid

Google is rebuilding the core of its search engine: less clicking, more ready-made AI answers. This has far-reaching consequences for websites, users and Google's reliability.

The technical phrase is mucophagy: 'eating your own snot'. Is that healthy? If you asked that question to Google's new AI-powered search engine last week, the answer was that snot…

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