Digital Digging with Henk van Ess

Digital Digging with Henk van Ess

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Digital Digging with Henk van Ess
Digital Digging with Henk van Ess
How Google's Embrace of AI Jeopardizes Reliable Search

How Google's Embrace of AI Jeopardizes Reliable Search

By Marc Hijink (translated from NRC's Achter De Schermen with permission)

Jun 03, 2024
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Digital Digging with Henk van Ess
Digital Digging with Henk van Ess
How Google's Embrace of AI Jeopardizes Reliable Search
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Google is rebuilding the core of its search engine: less clicking, more ready-made AI answers. This has far-reaching consequences for websites, users and Google's reliability.

The technical phrase is mucophagy: 'eating your own snot'. Is that healthy? If you asked that question to Google's new AI-powered search engine last week, the answer was that snot…

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